Accessories and home goods focusing on Reduce, Reuse, Repurpose, and beyond. Products listed here include stylish reusable bags. 60% of our products are made in the USA. About the founder: Sunchea Phou, a Cambodian genocide survivor, has been in the apparel design engineering and manufacturing industry for three decades. Some of her projects include engineering the NFL uniforms and wearable medical devices for NASA astronauts. Phou donates 20% of the profits to help the Cambodian genocide survivors. YaY, in YaY Novelty, stands for "Why and Why", as in Why the company exists, and Why the products exist. The former provides resources for Cambodian genocide survivors. The latter connects fun with function and quality.